In this special episode, we work through five myths about where B2B founders should be posting — and each one comes with a real story of someone who got it wrong or right. We cover why LinkedIn's organic reach is worse than most founders think, why your personal comfort on a platform is irrelevant to your ICP, how a SaaS founder got 60 sign-ups from TikTok with zero ad spend, and why Reddit — which everyone dismisses as too hostile — converted a CRM sale at $4,800/year after just seven weeks of genuine community engagement. The throughline: consistency and channel fit beat production quality and gut instinct every time.