In this episode, financial strategist and certified money coach Emilie dives into the often-overlooked topic of lowering prices. With six years of experience in finance, Emilie offers valuable insights into the strategic decisions behind adjusting her rates. She reflects on her journey from starting as a money coach in 2024, initially charging £1,500 for three months of one-on-one coaching, to her current prices. Emilie discusses the importance of understanding her ideal client’s financial situation, the need for alignment between perceived value and investment, and her own mindset shifts in pricing. She emphasises the necessity of balancing her offerings to ensure accessibility and sustainability while delivering impactful results. Through her story, Emilie provides practical advice for fellow business owners on pricing strategies and maintaining business growth.

00:00 Introduction and Purpose

00:09 Emilie's Background and Experience

01:26 Initial Pricing Strategy

02:36 Transition to Business Owners

04:06 Group Program Development

05:34 Mindset and Pricing Adjustments

08:10 Current Pricing and Ideal Client

16:16 Future Plans and Offers

19:36 Conclusion and Contact Information

✨ Join Six-Figure Safety → https://emilienutley.co.uk/six-figure-safety