In this episode of How I Made It (Somehow), directing duo XOXO - Tessa and Paula - join the podcast to talk about what it really means to create as two.

Working across global campaigns for brands like Meta, Sephora, Coca-Cola, Ikea and McDonald’s, they’ve developed a distinctive voice that blends bold visuals with emotional storytelling. Together, they share how they balance their different instincts, build a shared creative language, and navigate the industry as a duo.

We talk about collaboration, trust, and the realities of co-directing - from shaping ideas together to making decisions under pressure, and why having fun in the process still matters.

A sharp, honest conversation about partnership, authorship, and finding your voice - not alone, but together.