How the f**k did Sheri Bachstein evolve from a newsroom intern to the helm of The Weather Company? Sheri's journey began in the trenches of the newsroom, a humble intern with grit. A major test came during the 1996 Olympics bombing incident - a challenge she met head-on, fortifying her resilience.

Later, her path twisted towards digital media, where she made waves at weather.com. Embracing this new arena, she sparked creativity and leveraged partnerships to boost viewership and fortify The Weather Company's brand.

So, how does one rise from covering stories to directing the narrative at a major media company? Brace yourself as we unravel the storm of Sheri Bachstein's remarkable ascent.

Episode Highlights:

0:00 Intro 

1:57 When you were a child what did you want to do 

2:54 Standing out as an intern 

4:30 Landing first job 

5:21 Becoming producer 

6:30 Working her way up 

8:32 Transitioning to digital out of home job 

9:22 Creating and producing for a music show 

11:05 I had to make a huge pivot in my life 

12:54 What made you want to go back 

14:55 Moving into digital 

16:50 How do you pick up new skills 

18:22 Tactics that allowed you to grow 

19:48 Incorporating Watson and AI

22:16 Creating weather insights for marketers 

24:15 Leadership style, what mentors have taught you 

26:33 Advice for young women

27:54 I want to ask about your personal life 

28:55 Open Fortune sponsorship 

29:58 Quick question round 

31:42 Outro