Strategic Momentum

Ep. 101 - The Fluid Organization: Testing, Learning, & Iterating to Create Human Connection & Business Momentum - with Jen McDonald


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Jennifer McDonald is Chief Client Officer of North America at VMLY&R, where she leads a 250-person client engagement team.

We had Jen on the show back in episodes 70 and 71 to talk office politics, but we had to have her back on the show to discuss the transformation that VMLY&R underwent through 2020 and 2021.

We wanted to share how an organization this large could respond to the unknowns of a global pandemic with unprecedented fluidity — and our favorite thing about it is that their strategy hinged on supporting and empowering their people.


Learn more, and find the complete show notes, at https://www.strategicmomentum.co/episodes/101


Resources:

  • Connect with Jen on LinkedIn


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