For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?

In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!

I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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