When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge with his marketing approach.

If you're interested in making your marketing less jazzing up and more commercial then this is an episode for you where Richard talks about putting the brand and soul at the centre of the company but focused on monetisation.

A hugely enjoyable show with one of the best in the business. I hope you enjoy.

Cheers Paiger for your support.