On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful.

On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful.

On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful.&nbsp;

Ep 102: When Does Onboarding Actually Create Belonging?

What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.

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What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them. Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook. Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating. For club leaders defining what membership truly means today. For more on Sussner, visit sussner.com.

What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.

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Ep 102: When Does Onboarding Actually Create Belonging?

Ep 102: When Does Onboarding Actually Create Belonging?