My guest today calls remarkable word of mouth marketing, a talk trigger.  He's Daniel Lemin, and he and his co-author Jay Baer have studied the concept so deeply that they wrote on book on it. You can find it here.

In our conversation we discuss how business owners can be intentional about the art and science of word of mouth marketing.  I hope this conversation can be a valuable resource for business owners, employees, and educators looking to be remarkable.

As always, thanks for listening!

--JF