With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C.

In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. Chris also elaborates on some of the most common mistakes that B2B brands make, the importance of starting with a solid strategy and market research, and some actionable tips on what B2B marketers can do to improve the language they use for their brands.