In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content.

In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa also explains the mistakes and misconceptions around creating on-demand webinars and demos, highlights the importance of having a strategic approach, and discusses what metrics B2B marketers should look out for.