Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).

In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.

Evangelists and employees will do this indirectly, without pushing product but instead by providing value. The best ones will be compensated for who they are, who they know, and the attention they control . . . not so much for what they do.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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