Full episode available on Patreon: https://www.patreon.com/SilentGeneration

The “Clear Craze” was a marketing from the late 1980s to early 2000s that led to an influx of transparent and translucent products. Consumers could suddenly purchase clear versions of electronics, beverages, mouthwash, mascara, deodorant, laundry detergent, and even gasoline. Many clear products were purported to have benefits over their opaque counterparts, such as how clear beverages were marketed as being “lite” or low calorie. But were they actually healthier, as many claimed? And what did they symbolize on a deeper level? 

On this week’s episode of Silent Generation, Nathan and Sebastien begin by discussing consumer electronics that debuted during the Clear Craze like the Conair Clear Phone, iMac G3, and Gameboy Color. The two then pivot to clear beverages that launched in the ‘90s, detailing why drinks like Crystal Pepsi and Zima flopped. They round out the episode with a discussion about why the Clear Craze is unlikely to ever truly experience a revival due to tech companies’ aversion to the right to repair. 

Links:

The Clear Craze

The Clear Craze & Prison Electronics

The Clear Craze of Y2K Electronics

Ep. 55: Y2K Futurism

Colorless Craze Makes Many Things Clear by Morning Call (1993)

Clear, And Cashing In by Karen Springen (1993)

“It Was the Coolest Phone I’d Ever Seen” by Heather Schwedel

Why The '90s Clear Phones Became So Popular by William Kennedy

The Mac that saved Apple (and Steve Jobs): Deep Inside the Bondi Blue by Rik Myslewski

iMac | The Computer of the Future

Why Crystal Pepsi Flopped

What Happened to Crystal Pepsi? How the 'Clear Craze' Drink Became No More by Kenn C. Bivins

Crystal Pepsi 1992: Transparency Without Demand

10 Things You Should Know About Zima by Olivia White

The Clear Beverage Craze of the ‘90s by The 80s and 90s Uncensored 

This is Why We’re Falling Back in Love with Clear Tech by Sushant Vohra

Artwork:

スケルトンClear by Kazzycom

Recorded on 4/29/2026