Most of us dismiss unconscious competence as just "second nature," but what if understanding this stage could transform your entire approach to work and life? In this episode, Jess and Emylee peel back the layers of these four stages—unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence—and reveal how each one profoundly shapes your decisions, confidence, and value. If you’re tired of undervaluing your skills or stuck in a loop of overthinking, this episode will give you the clarity to see where you truly stand—and how to leverage it.You'll discover:

• The subtle ways unconscious competence manifests in your work, making you overlook your own brilliance.
• Why many high performers intentionally revert to conscious competence to build trust in their skills.
• How trauma responses can mimic strengths and why recognizing this is crucial for genuine growth.
• The surprising influence of patriarchal conditioning on how men and women value competence—and what this means for your business.
• Practical strategies to claim and communicate your skills confidently without feeling like you're exaggerating.

Understanding these stages isn't just a mental exercise—it's your secret weapon for better branding, smarter client positioning, and more authentic self-trust. Whether you're an entrepreneur, leader, or creative, recognizing where you are on this journey empowers you to step into your full potential—and stop undervaluing yourself out of fear or habit. This episode is your invitation to see your expertise with fresh eyes, confidently own it, and finally allow it to be truly valued.Perfect for anyone ready to stop hiding their