A great story is what separates memorable content from content that is forgettable. Obviously you want to be memorable because that gives your conservation organization a competitive advantage.

But how do you create a great story? How do you tell it in a way that captivates your audience?

There’s no secret formula for getting it perfect. If there was, every nature story would be the same. But there are ingredients that are essential and effective to creating a better story. These five tips are ones that WorkCabin Creative incorporates into its video work. They are essential if you want your story to stand out from the crowd.