Today James and Claudia host expert book promoter Michael Drew.

While James is a huge proponent of self-publishing he wanted Michael to explain to you the other side of the story. 

According to Michael, self published books, right or wrong will never make The New York Times bestselling book list.

With an impressive track record, which “80 books out of 80 books onto national bestseller lists”, is THE authority on how to turn your book into a bestseller. 

He knows all the tricks and while you may not think they’re fair, they are what they are. 

“Creating a best seller is 90% knowledge, secrets and timing, and only about 10% great book. The crazy thing…very few people in the publishing industry understand that.”