I am so excited that you're here because today we're talking all about protecting your public speaking content. If you joined us last week, we mapped out our signature frameworks and identified the repeatable process you can take your audience through, whether that's in a coaching program, an online course, or from the stage to deliver a transformation. Your signature framework is something you worked hard on and is extremely valuable and proprietary. Today we're talking about how to protect your content so you can share it confidently without holding back from your audience. To do this I've brought in my dear friend, my mastermind buddy and my trademark attorney Joey Vitale to help us understand what it means to protect our speaking content and how we can leverage that protection to book more speaking engagements. 

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

 

Episode takeaways you don’t want to miss:

• The importance of standing out as an entrepreneur when the barrier to entry into entrepreneurship is easier than ever and protecting your uniqueness 
• Why you should factor trademarks into the process of naming your business or programs
• The power of the sense of permission and freedom a trademark gives you in business
• Why trademarks are the teeth behind your contracts and how they make your contractual agreements much more potent
• How much more polished you look when your content has a trademarked seal on it

 

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/105