Join us as we explore the intersection of AI and go-to-market strategies with Sophie Buonassisi, VP of Marketing at GTMfund. We discuss AI's impact on B2B, shifting focus from adoption to effective implementation for smarter decision-making. Learn how GTMfund approaches AI investments, balancing disruptive potential with ethical considerations. Sophie offers career insights, highlighting hands-on experience and continuous learning in the AI landscape.

Resources Mentioned:

Kibsi Computer Vision Platform

Mutiny AI Web Conversion Platform

Pocus Revenue Data Platform

Vanta Security and Compliance Platform

Writer Enterprise Generative AI Platform

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey