More and more people understand that crypto is going to be big. But they don’t really know why. And they don’t want to be forced to turn all of their money into cryptocurrency right off the bat. So, what if there was a way to demonstrate the benefits of the technology with US dollars and then migrate users to digital currency over time?

Andy Bromberg is the new CEO of Eco, a wallet designed to simplify everyday finances and maximize earning power. Andy began his career in startups as the CEO of political media platform Sidewire before cofounding CoinList in 2017, where he served as CEO for the last three years. Andy was also a member of the legendary Stanford Bitcoin Group from 2012 to 2014.

On this episode of Boost VC, Andy joins us to discuss his introduction to crypto at Stanford and explain his decision to transition from CoinList to Eco. He weighs in the challenges of onboarding remotely and describes the skill set he brings to the Eco team. Listen in for Andy’s insight around the benefits of the Eco app and learn how his team provides users with a migration path from USD to crypto.

Topics Covered

What got Andy into the crypto ecosystem

• Part of Stanford Bitcoin Group
• Cofounded CoinList in 2017

The challenges of onboarding remotely

• Connect with team in Zoom setting
• Encourage natural interaction

How Eco makes your money work for you

• Put money in, earn up to 5% APY
• 5% cashback on purchases

Eco’s approach to broad crypto adoption

• App based around US dollars
• Educate on tech over time

What inspired Andy’s transition to Eco

• Token design makes sense
• Migration path (USD to crypto)

The skill set Andy brings to the Eco team

• Build community/attention
• Launch project successfully
• Ability to scale organization 

Andy’s definition of success

• Things feel natural, peaceful
• In flow state most of time

Connect with Andy 

Eco https://eco.com/  

Eco on LinkedIn https://www.linkedin.com/company/eco-pay/  

Eco on Twitter https://twitter.com/eco

Andy on Twitter https://twitter.com/andy_bromberg

Resources

CoinList https://coinlist.co/  

Coinbase https://www.coinbase.com/

Earn https://www.coinbase.com/earn  

Andreessen Horowitz https://a16z.com/

Balaji Srinivasan https://balajis.com/

Bolt https://www.bolt.com/

Cognito https://cognitohq.com/

AngelList https://angel.co/  

Protocol Labs https://protocol.ai/

MyCrypto https://mycrypto.com/account

Fidelity Digital Assets https://www.fidelitydigitalassets.com/overview

BlackRock https://www.blackrock.com/us/individual  

The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro https://www.amazon.com/Power-Broker-Robert-Moses-Fall/dp/0394720245  

Barbarian Days: A Surfing Life by William Finnegan https://www.amazon.com/Barbarian-Days-Surfing-William-Finnegan/dp/0143109391

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