As an entrepreneur, we need to use every channel we can to make people aware of what we do. One of those channels is speaking. An effective speaker can move people to take action, cause them to think, and motivate them to buy. Here's the problem...What happens when you don't have the skill to grab someone's attention and hold it for 45 minutes? That can spell disaster and my guest Ariane de Melo details why you need to be great and how acting is the key to success.