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Ep. 107 | Defining the Total Adressable Market (TAM). Ft. Pat Oldenburg, Servicemax
In this episode, Pat Oldenburg defines Total Addressable Market (TAM) and shares ServiceMax’s formula for calculating it. He describes how the pandemic has shifted the company and the process of discovering accounts, as well as how he’s thinking about sales and marketing alignment post-covid. Pat then offers great advice for someone looking to build their TAM.
Contact Pat Oldenburg | Follow us on LinkedIn
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By Demandbase
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In this episode, Pat Oldenburg defines Total Addressable Market (TAM) and shares ServiceMax’s formula for calculating it. He describes how the pandemic has shifted the company and the process of discovering accounts, as well as how he’s thinking about sales and marketing alignment post-covid. Pat then offers great advice for someone looking to build their TAM.
Contact Pat Oldenburg | Follow us on LinkedIn
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