Google is still the number 1 company for searches online because we all feed the machine. From smartphone use to desktop inquiries, Google learns more about our daily habits and feeds us the information we are more likely to enjoy and use. For business, this means we can leverage their advertising network to sell our products and services but the question of its age comes up. Are people still clicking on ads from Google and does this platform still deliver? My guest Callum Davies breaks down why we all need to reconsider Adwords and how we've been doing it wrong.