Is your business rotting from the inside?

As a new homeowner, I am coming to realize the importance of identifying little problems before they become big problems, like this wet spot in my ceiling.

A business is the same way. I recently heard about a customer who is going to be leaving a vendor because they are fed up with the rude accounts receivable person.

The owner has no idea this is happening, and there is no telling how many customers this one employee is driving away.

How do you know if your business is rotting from the inside?

Stay in touch with your customers. Post surveys. Talk to them when they come in. Call them. Communicate in any way you can. Make them comfortable to tell you what is bothering them.

I asked this customer why she didn't talk to the owner about it. "I don't know him," was her answer.

Ouch.

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