OnBase: Smashing Sales and Marketing Misalignments

Ep. 109 | Where should marketers invest right now? Ft. Shade Vaughn, Capgemini


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In this episode, Shade Vaughn talks about what Capgemini is doing to be able to deliver the right marketing at the right time, as well as what has recently shifted in terms of the marketing funnel and how he’s built a thriving talent pipeline in marketing. Shade speaks on how covid-19 has impacted his company and his marketing efforts and offers powerful insight into what you can do to foster an innovative, multi-talented, and experimental marketing team.

Contact Shade Vaughn | Follow us on LinkedIn

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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