The path to poor results is a slippery slope and it often starts with 3 innocent mistakes.

These mistakes include:

- Missing the nuance. This means you're not spending enough time on the details that matter.

- Not waiting long enough. Pivoting too quickly can optimize your way out of the results.

- Not looking at the metrics. LTV to CAC and missing the dollars for the pennies.

Make sure you're looking at the right data points when you're making decisions.

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