This week Vito La Fata, the no BS business and marketing educator to fitness and wellness professionals, joins us to help us break ground on the new 'Podquarters' at Nudge HQ and doesn't pull any punches when he talks about how trainers need to rethink their fitness services to gain real success, including, [8:20] why learning how to sell is so important, and why having an anti-sales mindset is probably the reason why you're broke, [11:15] how fitness professionals are under-valuing themselves and how to avoid letting themselves be commoditized, [18:00] the one question he asks new trainers who come to him for help to show them that they're approaching their services all wrong, [22:15] a simple model from creating an avatar, to building trust, to building relationships, that ends with high-ticket services, [27:30] the tools Vito is using to run his empire, [32:20] and the 5 freedoms that Vito needs to live a happy, successful, satisfying life - time freedom, financial freedom, location freedom, people freedom, purpose freedom.

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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