Yes or no, can brands stay authentic in the era of AI?

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It’s okay. Take your time. We’ve got nowhere to be.

Come along as we ponder the intersection of AI and genuine substance.

Are brands that are built on a perceived platform of “realness” at a disadvantage?

Do consumers actually care if AI is used in branding and marketing efforts?

Josh maintains his trademark optimism as we explore what it means to be “authentic”—and if it even matters.