In this episode, we interview former CIA agent turned CEO, Rupal Patel. Rupal has taken lessons from her fascinating background and experiences and turned them into her first book 'From CIA to CEO'. We explore key ideas in Rupal's book that can help entrepreneurs and business owners, including 'tactical ignorance' and 'comparisonitis'.

Rupal also shares actionable tips for business owners, emphasizing the importance of knowing your strengths and staying true to your values while remaining open to learning and experimenting with new strategies.

If you're looking for ways to grow your business while staying authentic and focused, Rupal's leadership lessons from her unique background will give you practical tools to implement in your journey.

Time Codes

00:25 Welcome

00:48 Introduction to Rupal

01:51 Why come to reading and what do you like about it

03:16 Introduction to Rupal's book

03:33 What have readers of your book resonated with the most?

09:22 What mistakes do local businesses and entrepreneurs make?

14:02 How can local businesses increase their visibility

15:25 Rupal's marketing strategy

20:08 Cold calls and emails — How to customise your appraoch for better results

21:55 Think of your business as a marathon

25:48 What are the most interesting questions you've received over the years? / What interviews do you enjoy?

32:40 What questions do you get asked the most?

35:02 Key takeaway