Why do so many business sales collapse at the last minute? It’s not the money, it’s the emotions.

In this episode, “Seller Whisperer” Denise Logan, both a therapist and attorney, shares the hidden psychological traps that quietly kill deals. From fear-driven reactions like fight, flight, or freeze to the identity crisis that follows a sale, she reveals why selling a business is one of the most emotionally charged transitions an entrepreneur will ever face.

Packed with powerful stories, practical insights, and her unforgettable “marbles in a jar” metaphor, Denise shows how addressing the human side of the deal can save it from falling apart.

Press play to uncover the emotional blind spots that could make or break your business exit.