In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.

 

A few highlights we talk about are:

• Multiple approaches for business naming, with national and local examples
• Alliteration as a tool for memorability and recall
• Purpose and role of a business tagline, with examples
• Importance of having multiple business name options
• Key items to check before finalizing your business name

 

You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact

 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com