Are you interested in unlocking a new level of clarity and consistency around client acquisition? Does your acquisition process feel haphazard and elusive at times? In this episode, Frank and Joe walk through basic business math and marketing metrics every business leader should be tracking and sharing with their team. See how to evaluate the health and sustainability of your client acquisition programs. Learn the impact of aligning your marketing, sales, and service teams around your business math and client acquisition numbers. Explore how this newly gained awareness can empower each team member with an understanding of how they impact and support client acquisition processes.

Books mentioned in the episode: 

•  Good to Great - Jim Collins
•  Building Your Digital Utopia - Frank Cowell

 Podcast Brought to you by - Digitopia