Unless you live under a rock, you've heard of Elon Musk's offer to buy Twitter and take the social media giant private.

The story of how this deal came to fruition is fascinating. Not only is it a massive deal for one of the most popular social media networks in the world, but it also took place on such a public scale that the world got a front-row seat to a slice of how the deal shook out. We don’t always get such an intimate look at how strategic communications can make or break a deal like this.

Musk has been an anomaly on the platform. Users are never quite sure if he's being serious or facetious, which leaves the general public confused on how to respond to his hot takes. His tweets have historically thrown the stock market through a loop, gotten him in legal trouble, and even used the power of Twitter to help his takeover.

In this episode, we explore how Musk used social media leverage to serve his deal and answer core questions: how did this happen, what were some indicators that this was going to happen, is it a shady practice and how is it going to impact the future of social media?

Let's dive in.

Detailed Show Notes can be found here.

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Produced by You Lucky Dog Productions.