In this episode, I sit down with Drew Marconi, co-founder and CEO of IntelliGems, a platform helping e-commerce merchants refine everything from pricing to shipping thresholds using powerful split-testing tools. We dive into:

• How IntelliGems pivoted from gaming analytics to e-commerce

• Why dynamic pricing isn’t the same as surge pricing

• How to decide if your brand is ready for A/B testing

• Common pitfalls in pricing strategy

• Tips on scaling startup culture and building a team

If you’re curious about turning data into real-world results—or you simply want to learn how e-commerce brands are optimizing every corner of their funnels—this episode is a must-watch!

Timestamps (click to jump):

0:00 – Introduction & Episode Overview

1:06 – Happy New Year & Channel Mission

2:15 – Drew’s Background & Why IntelliGems Pivoted to E-Commerce

5:05 – Early Challenges: Validating Ideas & Finding Product-Market Fit

8:07 – Stages of IntelliGems’ Growth (from Beta to Funding)

10:15 – Interviewing Customers: Turning Conversations into Roadmaps

14:12 – Expanding the MVP & Adding Key Features

16:46 – Securing Funding & Scaling the Team

18:20 – Scaling Culture & Core Values at a Growing Startup

23:01 – Common Misconceptions About Split Testing

26:41 – Knowing When You’re Ready to Test: Traffic & Order Volume

28:47 – Pricing Pitfalls: Why a Clear Strategy Matters

31:32 – Practical Example: A Skincare Brand’s Testing Roadmap

35:00 – Dynamic Pricing vs. Surge Pricing: What It Really Means

39:04 – Free Shipping vs. Shipping Thresholds: Myths & Realities

42:28 – Tech Stack Deep Dive: Data Ingestion & Real-Time Dashboards

47:17 – AI & Automation at IntelliGems

50:12 – #1 Action for Business Owners: Define Your Goals First

51:05 – Founder Advice: “Charge More Earlier” & Enjoy the Journey

51:36 – Wrap-Up & Where to Find IntelliGems