In this episode, Afdhel shares the importance of businesses having a purpose outside profit and using their platforms for good. His new book, Good is the New Cool, proposes a new model in marketing that doesn't leave future generations disappointed by our inaction. We're talking about coal-like advertising, accountability on social media, and how brands can embrace purpose.

Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep11