After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade.

Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee. 

Questions Answered in the Podcast

• How has email evolved in the last decade?
• There have been rumours about “email is dead”. Is email still standing strong?
• What needs to improve in the area of accessibility marketing?
• What is ethical marketing in 2020?
• Discussion about ANA’s Privacy shield program
• Have marketers become more data conscious?