In this episode, Luka Hocevar and Andy McCloy share insights from the Built to Last Mastermind in Phoenix, emphasizing the importance of community, culture, and strategic business models for long-term success in the fitness industry.

IN THIS EPISODE YOU'LL LEARN:

=> Community's role in gym success: Why there is no great and successful gym without great community (and here’s how to build it).

=> Strategies for building a strong gym culture: One thing you MUST do, and one thing you must NEVER do to make sure you build a great foundation of culture.

=> The importance of intentionality in business models. Most gym owners hustle and build as they go, but the key is being intentional about models, vision, and specific outcomes - this is what builds the path and the HOW.

=> Retention and attrition management. The principles, frameworks, strategies and tactics to get to and stay at 3% attrition, and build a gym with great retention (the ever so elusive issue with most gyms).

=> The role of standards and rituals in retention and how Vigor, BCI, and B2L's best gyms do it (copy success!). 

=> The pricing psychology in micro-gyms and why over 80%+ of micro gyms are underpricing and setting themselves up for failure. 

=> How to truly elicit behavior change, not only in your clients but also your team to create the actions that build a long term robust gym business. 

LINKS AND RESOURCES:

Built To Last Gym Mentorship: https://builttolastgym.com/

Built To Last Gym Instagram: https://www.instagram.com/builttolastgym/

How To Hire, Develop, and Lead A Team To Build A Dream Gym Course: https://webinar.builttolastgym.com/