Hands down, Google is still one of the best platforms to drive growth for your business.

It's a competitive platform and one that is continually changing, so how can you stay one step ahead when it comes to doing SEO that will generate significant returns in the form of organic traffic?

Luckily we got to sit down and ask Ethan Smith for his advice on how to grow user acquisition through search. Ethan has been an advisor for websites like Yummly, MasterClass, TicketMaster, ThumbTack and many more.