"Why would a retailer go with a technology partner who can only design the WiFi?"

That didn't come from us. That came from Mark Brackley, the Managing Director at Jade Solutions, a company dedicating to connecting retail outlets to their customers using the power of WiFi. Here's what he talked about on the 9th episode of our People in Places podcast:

Start with the right technology partner, who can provide you with an open API and a variety of data points on the users of your WiFi.

Drive innovative connection: Mark shared a variety of stories how his clients are leveraging their WiFi: One retailer ensures customers login to the WiFi only by using their loyalty credentials. Others are recognizing users when they return to the store by re-playing their favorite song from their last visit.