What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk through how scent, storytelling, and shared values shaped a standout collaboration with Sonora Resort. Jack explains how Laykhaus approaches co-creation, from developing signature scents inspired by place to extending the story across visuals, postcards, and guest experiences. The conversation also explores purpose-driven marketing, environmental commitment, and why the best partnerships are built for the long term—not one-off campaigns. Subscribe, follow, and leave a review to catch more behind-the-scenes marketing stories. 

Learn more about Laykhaus: https://www.laykhaus.com/ 

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

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