Greg Esslinger used to be a Supplier Manager at UNFI. In fact, he was MY Supplier Manager at UNFI when Yellowbird was a fledgling brand. We were both learning the industry at the same time from completely different angles. 

Greg opted out of big distribution years ago to prioritize time with his family and meaningful work over climbing a corporate ladder that ultimately wasn't filling his cup more than draining it.

Tune in for a candid talk about what your distributor partners are optimizing for and some of the things you should look out for.

Follow Greg on LinkedIn for regular deduction tips.