Episode 11 features Lizz Ross of Indiana Wild, a handmade children’s clothing boutique in Northern California. In our chat, Lizz and I discuss some of the ups and downs of being a boutique clothing maker/shop owner (learning to say no) as well as the power and pitfalls of BST (buy/sell/trade) and the impact it has on resale and popularity. Lizz also reveals a powerful way to leverage authentic support into instagram engagement.