Risk-return trade-off isn’t just a business principle, it plays out practically in real life. We risk studying at uni, or in asking someone out and the return is increased employability or a long-term relationship. The risk is the time, energy and attention you spend working towards and outcome. The big picture is that how the risk-return trade-off plays out in your life maps directly to how much joy, satisfaction and fulfilment you experience in who you’re being and who you’re becoming.