Elevating Performance (HD)

EP 11, Modern Sales Mastery – Insights on Selling Smarter in the AI Era with Paul H. Pearce


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Join us in this insightful episode as Paul H. Pearce, President of the Americas for Great Demo!, shares his expertise on transforming sales demos into buyer-centric conversations. Discover how to engage customers by focusing on their needs and becoming a trusted advisor in the sales process.

Key Topics

  • Shift from feature-focused to buyer-centric demos
  • Treat buyers' time as precious and focus on solving their problems
  • Understand changing buyer behaviors to become a trusted advisor
  • The importance of discipline and repetition in sales success
  • Guest

    Paul H. Pearce, President Americas, Great Demo!

    Chapters

    00:00 Introduction to Paul H. Pierce

    00:36 The Importance of Discovery Methodologies in SaaS Sales
    00:58 Introduction of Great Demo! and their Doing Discovery
    02:08 Transforming Sales Demos: From Features to Outcomes
    03:40 The Psychology of Effective Demos
    05:14 Understanding Buyer Behavior and Sales Strategy
    06:31 The Impact of AI on Sales and Coaching
    07:36 AI-First Approach in Business
    09:04 Leveraging AI for Effective Storytelling
    11:44 Insights from AI Data Analysis
    12:55 Engaging Clients with the End in Mind
    14:51 Transforming Demos into Conversations
    15:11 Overcoming Objections in Sales Training
    16:25 Applying Human Psychology to Sales Demos
    17:53 Military Training and Corporate Sales Parallels
    20:20 The Importance of Methodology in Sales
    21:50 Understanding the Forgetting Curve
    24:24 Leadership's Role in Sales Training Accountability
    25:48 Advice for Young Leaders
    27:26 The Importance of Hard Work and Preparation
    30:04 Building Confidence and Trust in Leadership

    About Elevator 321 and the College of Coaches

    We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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    Elevating Performance (HD)By College of Coaches