Tara Tomes of East Village PR joins Matt and Louis for a discussion about her own experiences as a business leader in the world of PR. Tara talks to us about about:

- how the pandemic affected her business

- adapting to working from home and finding new opportunities

- the rise of independent businesses

- what exactly IS PR?

- how brands can use influencers effectively

- being a mixed race woman in the industry

- the importance of authenticity and building a culture in business

- long-term effects of the pandemic on shopping behaviour.