In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:

• Pockets of brilliance and Indigenous excellence
• Empowerment through authentic co-design
• Balancing purpose with commerciality

This conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.

A B O U T J U N T O S :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

L E T' S C O N N E C T :

Website: https://www.juntosmarketing.com.au/

LinkedIn: https://www.linkedin.com/company/904108/admin/dashboard/

M A R I A R A C I T I : Indigenous and Transcultural Research Centre at USC: https://www.usc.edu.au/research/indigenous-and-transcultural-research-centre