Shed Simove is a British performer, motivational speaker, author and entrepreneur. He is known for his non-fiction book Ideas Man and for several widely reported publicity stunts and controversies. He is also the creator of a number of well-known noveltyproducts, such as the Control-A-Woman remote control. Playboy called Simove the ‘smartest guy ever’and the Observer has dubbed him a ‘Marketing God’.

Today, I sit down with Shed to understand how we can turn anything that's absolutely boring and nothing to something that's viral and people are willing to buy.

Instagram- @shedsimove

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http://www.shedsimove.com

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