Pittsburgh’s most famous magician, Lee Terbosic, visited the P100 Podcast for this episode, sharing stories from the road and close to home, the legacy of Harry Houdini and the success of the downtown theater Liberty Magic. Elsewhere in the episode:

— A look at why Super Bowl ads aren’t always worth the multimillion-dollar cost incurred by the brands who can afford it.

— We talk about the major investments being made in Oakland and what it means for one of Pittsburgh’s most vibrant neighborhoods.

— Our next Pittsburgh Polyphony features a look at the compilation album "Pittsburgh City Limits," from the production trio One800.

This episode is sponsored by WordWrite:

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At WordWrite, Pittsburgh’s largest independent public relations agency, we understand that before you had a brand before you sold any product or service, you had a story.

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Logan Armstrong:        

You are listening to The P100 Podcast, the biweekly companion piece to The Pittsburgh 100, bringing you Pittsburgh news, culture, and more because sometimes 100 words just isn't enough for a great story.

Paul Furiga:                  

Welcome back to another edition of The P100 Podcast, the audio companion to The Pittsburgh 100 e-zine. I'm Paul Furiga. I'm the Publisher of The Pittsburgh 100, and the CEO of WordWrite Communications, alongside Dan Stefano, our Editor of The Pittsburgh 100 and brand journalist at WordWrite. Hey, there, Dan.

Dan Stefano:                

That's quite an introduction there, Paul. I normally just rush straight through it.

Paul Furiga:                  

I don't think you should, Dan. So Dan, what have we got coming up in this amazing episode?

Dan Stefano:                

I would say it is amazing.

Paul Furiga:                  

It's magical, isn't it, Dan?

Dan Stefano:                

Well, it's an exciting week because we are just ahead of Super Bowl Sunday here, so we're going to open up things with a discussion about Super Bowl ads.

Paul Furiga:                  

Yes.

Dan Stefano:                

Yeah. We're going to talk about how they might not be worth the money. I know few things are worth $5.6 million, although I wouldn't mind having some in my pocket.

Paul Furiga:                  

Sure.

Dan Stefano:                

I probably wouldn't spend it on that, but yeah. After that we're going to have a great conversation. It'll be me and Logan Armstrong who's not here right now, but he'll be joining us for a talk with Lee Terbosic. You could say he's Pittsburgh's most famous magician, and he's got some great stories to talk about, just basically magic in the area, Liberty Magic, new theater. He even gets into a discussion about David Copperfield, the time he got to meet him and really cool stuff.

Paul Furiga:                  

Great.

Dan Stefano:                

Following that, we're going to discuss some big developments in Oakland, and Paul, you're really interested in that, right?

Paul Furiga:                  

I am indeed. Oakland is home to Pitt, and not only where Logan went to school but one of my daughters, and been following Oakland for the better part of 25 years, first when I was editor of The Business Times, and now here at WordWrite. Still a lot going on over there.

Dan Stefano:                

Well, this WVU grad doesn't really hold that against your daughter or Logan.

Paul Furiga:                  

Well, thanks, Dan.

Dan Stefano:                

But Logan, he will also be joining us again with the Pittsburgh Polyphony segment at the end of the show here and we've got