Sales Leader Secrets

Ep 11: Unfreezing Potential with Shaun Smith - General Manager UK & Ireland at Birds Eye Foods


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Unlock the secrets to becoming an extraordinary sales leader with insights from Shaun Smith, General Manager at Birds Eye UK and Ireland. Hosted by Amanda Downs, we're getting into the essence of mastering sales and leadership basics, the necessity of relentless improvement, and the unrivalled value of passion and authenticity in your professional journey. Shaun shares his 20+ years of expertise, stories of significant career milestones, and his heartfelt advice on leadership, customer relations, and creating a lasting positive legacy. 

Here are the Highlights:


05:53 Understanding business end-to-end on tight margins.

11:57 Competitors and change drive innovation and adaptability.

14:46 Coaches and mentors significantly influenced Shaun's leadership.

18:29 Authenticity improves success in larger organisations.

22:32 How Shaun's grandfather's advice influenced him.

24:56 Master the basics and take true accountability.

27:12 Sell passionately, work hard, lead purposefully, and inspire growth.


Join us each month between September and January for the Uspire webinar series “Build Your Commercial Leadership” and get valuable leadership frameworks and techniques to help you lead your team to sustainable revenue growth. Register here https://theuspiregroup.com/uspire-events/uspire-discover-build-your-commercial-leadership/


About Amanda Downs

Amanda Downs is Uspire's Director of Commercial Leadership and a commercial training and coaching expert. She has worked extensively in Europe, EMEA, the US, and Asia and is an accredited Insights Discovery practitioner. She also leads Uspire's commercial leadership proposition.


She produces the popular Sales Growth Expert blog and is currently writing her first sales leadership book.


Connect with Amanda:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/in/amandadowns2/



About The Uspire Partnership

Uspire challenge, energise and upskill leaders to set the stage for business transformation and commercial success. Members of the Uspire team are all industry professionals and have first-hand experience of the commercial challenges you face. We develop leadership skills and commercial capabilities; delivering profitable growth and a sustainable legacy of change.


Connect with Uspire:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/company/uspire-ltd/


About Shaun Smith:

Shaun has over 20 years of FMCG experience having worked in numerous commercial roles on some of the UK & Ire’s most loved and recognisable brands including Waburtons, Lurpak, Cravendale, Aunt Bessies and more recently Birdseye and Goodfella’s Pizzas. 


Today he leads the Birdseye UK & Ire commercial business as their General Manager. He is a people-centric leader who relishes leading teams to realise their potential by working collaboratively and cross-functionally with customers to grow both for categories and brands.


Produced by winteraudio.co.uk


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Sales Leader SecretsBy Uspire