Samuel Tichnor, a business analyst & manager turned entrepreneur, is the founder & CEO of FFUPs, a pre-launch snack brand focused on bringing a flavorful revolution to everyone’s tastebuds.

We got a chance to speak with him about his passion for the DTC industry and how he and his team entered into a market space often overlooked and untapped to create something revolutionary.

In this episode, you’ll learn:

1. What makes FFUPs different?

2. How did Samuel’s background as an analyst help him bring up a DTC company?

3. Developing a ‘brand’ ALWAYS comes first.

4. Negotiating for better deals with vendors.

5. FFUPs target audience & how you can find your ideal customer group too.

6. Samuel’s journey as a DTC business founder.

7. KPIs that are vital for a successful DTC business.

8. Changes over time in the metrics that matter.

Hope you enjoy this chat as much as we did!