With the rise of social media and the advertising space becoming more and more crowded, many will feel they need to create a very complex and elaborate ad in order to stand out and get noticed. However, often this can actually backfire and detract from what you are trying to achieve. 

In this episode, James is joined by Nick Boddington to discuss why keeping it simple can often achieve better results and how less can sometimes be more. James and Nick use current examples such as the advertising for the Barbie film and case studies from clients to show why keeping your ads simple, in terms of the creative and also the channels used, can resonate with your audience and generate more conversions. 

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